The Problem:
In society, individuals are perceptive and in tune with the authenticity of a brand; studying and critiquing what they say against what they do. When creating the brand DONTDIS, we wanted to ensure that the values of empathy, authenticity, growth, and optimism were reflected to participants as well as workers. It was important that there was alignment outside and within our business structure.
The Idea:
DONTDIS is an innovative company that provides immersive experiences based on discrimination that people face on a daily basis. It is at the forefront of changing how people learn about discrimination and believe that practicable experiences turn into lasting knowledge. Discrimination is everyone's business. We are strongest together. As a society, we have to do better and we can do better. There is a way forward that isn't accusatory or aggressive
The Execution:
An experiential experience can be brought into large organisations such as schools and workplaces. This is to ensure maximum outreach as well as a bottom-up and top-down approach.
